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SIGNAL

ARCHITECTURE OF CONNECTED INTELLIGENCE

In an era of synthetic noise, the only thing that survives is the story.

The Signal is our laboratory: a collection of strategic deep dives into how AI, Transmedia and Spatial Design are rewriting the rules of brand authority. We do not just track the future of narrative design and creative technology; we architect it.

Ghost Brand Cover
COVER STORY / ISSUE 01

THE GHOST IN THE BRAND

We built an autonomous digital personality with humour, nuance and a soul; 'Being Millie Carter' is an episodic mini series demonstrating these capabilities. In this feature, we pull back the curtain on the ethics of virtual influence and why the next great human brand will not be human at all.

READ THE NARRATIVE
Transmedia
STRATEGY 02

STORIES THAT MOVE MARKETS

Why Transmedia is the real ROI for 2026

Fragments do not sell; ecosystems do. We explore the transition from campaign based marketing to world building, and why brands that fail to live across every platform are effectively invisible to the modern consumer.

Transmedia ROI, Narrative Architecture, Brand Ecosystems
EXPLORE THE ECOSYSTEM
AEO
TECH 03

THE GREAT FILTER

Invisible by Design: Surviving the post Google search era

AI search engines do not look for links; they look for answers. As LLMs become the primary gatekeepers of information, we break down the AEO strategies required to ensure your brand is cited, not silenced.

AEO Strategy, LLM Optimisation, The Agentic Web
BE THE ANSWER
Spatial
SPATIAL 04

ARCHITECTURE WITH AN EAR

Why physical buildings are learning to listen

Using our deployment at The Lantern House as a blueprint, we examine the rise of Intelligent Inclusivity. Discover how spatial agents like Sense are turning complex venues into empathetic environments.

Spatial Storytelling, Visually Sonic Sense, Inclusive Tech
STEP INSIDE THE INTELLIGENCE